The UK radio industry's trading system
The J-ET online trading system carries over 90% of all national radio revenue. MediaTel Group built and now operates J-ET under contract to the Radio Centre and IPA via JICRIT Ltd.
It is the only trading system of its type in UK media, and is supported around the clock by MediaTel Group's highly rated client service team.
- Easy to access online post campaign accountability for your radio buying
The key feature of J-ET. PCA data available via one click of the mouse. The introduction of 'Revelation' in autumn 2008 allows for more in depth and bespoke post campaign analysis. No more chasing faxes and re-keying data to arrive at this analysis.
- Extensive reporting functionality - Revelation
Facilitates PCAs by spot, day, week, station, day part, reach and more via 'Revelation'. All PCA reports can be used at a basic level or interrogated in detail - all viewable on-screen or via Excel.
- Transfer information directly between J-ET and your radio planning system
A key part of the J-ET system allows your plans to be uploaded from a radio planning system and downloaded to another. The planning systems remain fully involved with J-ET developments via an IT Group.
- Send and receive electronic briefs and proposals, and store these on the system
All briefs are stored on the system - these can be simple or detailed and J-ET users are alerted by e-mail whenever a brief requires their attention.
- Centralise all campaign data for analysis and reporting; unique campaign identifier (JCN)
From the moment you launch a campaign, a unique identifier (a J-ET Campaign Number) is ascribed. This remains with the campaign even when it goes to traffic departments at the radio stations.
- Full online audit trail available for each campaign
Reduces post-campaign enquiries for both parties.
- Carries over 90% of all national radio revenue
J-ET's client list includes all the major radio groups in London, Manchester and Scotland plus the leading media agencies in each region. These agencies book over 90% of all national radio advertising revenue.
- Highly regarded client service
A trading system demands excellent, knowledgeable and attentive client service, and that is what the J-ET team at MediaTel Group supply.
- Overall reduction in task duplication and human error
Easier, faster and avoiding dull and error-ridden duplication of data.
- Radio Gauge
J-et supplies data for RadioGauge, the award winning, ongoing radio advertising measurement tool.
"Having been involved in the evolution of J-ET for so long now it is easy to forget how in fact it has transformed the way we do business, and even now is still held up to be an exemplary system compared to anything available to other channels."
Helen Keable, Head of Radio
Manning Gottlieb OMD
"J-ET provide a quality service and have shown a commitment to constant improvement with the Revelation system. Customer service levels are high, and the resulting product helps to streamline our workload."
Dominic Woolfe, Director Outdoor/Press/Radio
For more information please contact:
Lisa Butcher, J-ET Business Manager